Understanding Pack Sizes: How Many Cigarettes Are in a Pack?

man holding small king cigarette pack

How Many Cigarettes Are in a Pack?

Wondering ‘how many cigarettes are in a pack’? Typically, you’ll find 20 cigarettes (Small-king) and 25 cigarettes pack (Large-king), a standard that holds true globally. In this article, we delve into why this pack size is prevalent, what variations you can find, and the impact of cultural and regulatory factors on these numbers.

Summary: TLDR

  • The standard Small King 20-cigarette pack, known for its convenience and efficiency, is considered the industry benchmark, while manufacturers also offer packs containing different quantities such as 5, 10, 25, 30 cigarettes to cater to various consumer preferences.
  • Government regulations and cultural factors greatly influence cigarette pack sizes globally, setting minimum standard sizes in some countries to deter tobacco sales among the youth, with pack designs playing a crucial role in marketing and consumer perception.
  • Reducing cigarette pack sizes as a tobacco control measure may impact smoking behavior and consumption, with ongoing research and potential new regulations shaping the future landscape of tobacco sales.

Small-King: The Standard 20-Cigarette Pack

A pack of cigarettes with 20 cigarettes inside
Featured on

The standard 20-cigarette pack, also known as “Small King” the full pack or cigarette box, is frequently seen on store shelves worldwide. Its uniformity comes from tradition and marketing convenience, not by accident. These packs are efficiently designed to fit into cartons, each containing ten packs, ensuring seamless transportation and retail display.

Product(s)Pack TypeCigarette Quantity
bb lights cigarettes
BB Lights
Small-king, Flip-top20 per. pack
200 per. carton
canadian classics silver cigarettes
Canadian Classics Silver
Small-king, Flip-top20 per. pack
200 per. carton
Canadian Full cigarettes
Canadian Full
Small-king, Flip-top20 per. pack
200 per. carton
canadian menthol cigarette pack
Canadian Menthol
Small-king, Flip-top20 per. pack
200 per. carton

Small-king Cigarette Pack Dimensions:

  • Length, Height, and Width

A typical small king cigarette pack is rectangular in shape and commonly measures around 5.71 centimetres in length, 8.89 centimetres in height, and 2.4 centimetres in width. These dimensions provide an ideal size for the optimal balance between portability and capacity to store a standard number of cigarettes.

5.71 cm8.89 cm2.4 cm
2.25 inch3.50 inch0.94 inch
Dimensions of a Small King Size Cigarette Pack

Moreover, standardized pack sizes help simplify deals and promotions, ensuring consumers clearly understand the quantity they’re buying.

Reasons for Popularity

The 20-cigarette pack’s popularity primarily stems from aligning consumer preferences with marketing strategies. Consumers value the convenience and simplicity of the standard size, while uniform production and packaging processes benefit manufacturers.

This synergy between consumer preferences and marketing strategies has, over time, established the 20-cigarette pack as the industry benchmark.

Brands Offering 20-Cigarette Packs

Multiple popular brands exploit the convenience and popularity of this size by offering 20-cigarette packs. Prominent among them are Rolled Gold Cigarettes and BB cigarettes. For example, Rolled Gold offers small king-size cigarettes in their 20-cigarette packs, giving consumers the traditional experience they seek.

Even though most cigarette brands offer 20-cigarette packs, the taste and quality of the cigarettes inside can differ significantly, creating a broad spectrum of choices for smokers.

Alternative Cigarette Pack Sizes

Found on
Featured on

Though the 20-cigarette pack is the most common, a variety of alternative pack sizes are available to meet diverse consumer needs, leaving many to wonder how many cigarettes are in each pack. These alternatives span from smaller packs to larger ones, each tailored to a specific category of smokers, including those who prefer a hard cigarette pack for added protection or a soft cigarette pack for easier portability.

The size of these soft packs is sometimes adjusted to align with the purchasing power of consumers in different countries, making cigarettes more affordable for lower-income smokers.

Smaller Packs

Smaller cigarette packs, such as those containing 5 or 10 cigarettes, cater to a specific segment of the market. Packs containing 10 cigarettes cater to individuals who smoke infrequently or prefer buying smaller quantities each time.

On the other hand, 5-cigarette ‘mini-packs’ cater to occasional smokers or those seeking a quick smoke. Their small size offers the convenience of being pocket-sized, ideal for on-the-go scenarios.

Large-King Pack

At the other end of the spectrum, we have the Large-King packs. These packs, which are commonly known as ‘value packs’, usually contain at least 25 to 30 cigarettes, if not more. They are often available in larger quantities for regular smokers. Designed for heavy smokers, these packs offer more value by containing a larger number of cigarettes. However, it’s worth noting that introducing larger pack sizes is also a strategy employed by the tobacco industry to counteract declining sales and potentially encourage daily consumption among smokers.

10.40 cm8.50 cm1.70 cm
4.09 inch3.34 inch0.66 inch
Dimensions for Large King Size Cigarette Pack

Brands You’ll typically find in Large-King size 25 cigarette pack include: Canadian Goose cigarettes, Saratoga cigarettes,

Product(s)Pack TypeCigarette Quantity
canadian goose red cigarettes
Canadian Goose Red
Large-king, Slides25 per. pack
200 per. carton
canadian goose blue cigarettes
Canadian Goose Blue
Large-king, Slides25 per. pack
200 per. carton
saratoga full flavour cigarettes
Saratoga Full
Large-king, Slides25 per. pack
200 per. carton
buy saratoga lights cigarettes online
Saratoga Lights
Large-king, Slides25 per. pack
200 per. carton

International Variations in Pack Sizes

Government regulations and cultural factors drive significant variations in pack sizes across different countries. For instance, in Australia, you can find cigarette packs containing larger quantities like 40 and 50 cigarettes.

Countries such as Canada and Australia offer a range of cigarette pack sizes, including 25, 26, and 30 cigarettes per pack.

Regulations Impacting Pack Sizes

Regulations play a key role in determining the sizes of cigarette packs available in a given country. To regulate tobacco sales and deter young people, countries often set minimum standard pack sizes, typically 20 cigarettes. For instance, in Malaysia, the sale of cigarette packs containing fewer than 20 cigarettes is prohibited to comply with standard pack size regulations.

In contrast, the United Kingdom has implemented regulations mandating the sale of cigarettes in packs of 20 only, effectively banning smaller 10-cigarette packs.

Cultural Factors Affecting Pack Sizes

Cultural influences also play a role in the range of cigarette pack sizes available in various markets. For instance, preferences for certain music genres, such as bluegrass, jazz, and heavy metal, which are associated with higher smoking rates, can potentially influence preferred cigarette pack sizes.

Socioeconomic factors also play a role, with different socioeconomic groups potentially favoring different pack sizes based on their cultural capital and lifestyle.

The Role of Packaging in Tobacco Marketing

Cigarette packs with diverse design elements and branding
Featured on

For tobacco manufacturers, packaging is a powerful tool. It serves as their initial communication with consumers, playing a vital role in transmitting brand identity and swaying purchasing decisions. The design elements of packaging, including color and shape, can alter consumer perceptions of the cigarettes’ quality, strength, and taste, contributing to the image of a ‘new’ product, even without changes to the actual cigarettes.

Design Elements

Design elements are instrumental in molding consumer perception and conveying brand identity. From color and logos to the shape of the packaging, each detail is meticulously designed to influence consumer perception.

For instance, packaging design can alter consumer perceptions of the cigarettes’ quality, strength, and taste. This manipulation of design elements can create the sensation of a new product without any changes to the actual cigarettes themselves.

Health Warnings

Health warnings on cigarette packs form an essential part of tobacco control measures. They effectively communicate health risks and can increase cessation behavior among smokers. Research has shown that smokers who notice health warnings on cigarette packages are significantly more likely to acknowledge the dangers of smoking, such as lung cancer and heart disease.

Today, governments and health organizations are considering regulations that include health messages on individual cigarettes to reach a broader audience.

DIY Cigarettes: Rolling Your Own

Rolling tobacco, rolling papers, and filters for DIY cigarettes
Featured on

For certain smokers, rolling their own cigarettes provides a distinct, customized smoking experience. By choosing different types of loose tobacco, rolling papers, and filters, smokers can create a cigarette that matches their specific taste preference. This process, though requiring some skills and knowledge, presents an opportunity to craft each cigarette personally, adding a touch of artistry to the smoking experience.

Benefits and Drawbacks

The practice of rolling your own cigarettes comes with its own set of advantages and disadvantages. On the positive side, this practice can lead to substantial cost savings, especially given the rising tobacco taxes. It also provides the freedom to customize the smoking experience by choosing different tobacco types and rolling papers, and adjusting the filtration level. However, one significant drawback is the initial learning curve required to achieve a well-formed cigarette, which demands practice and skill.

Materials and Techniques

Rolling your own cigarettes requires a few essential materials, including loose tobacco, rolling papers, filters or tips, and a lighter or matches. Hand-rolling a cigarette involves using a creased paper to channel the tobacco, tightly rolling the paper around the tobacco, and sealing it by moistening the adhesive strip. For those who find hand rolling challenging, a cigarette roller can be of great help.

The Future of Cigarette Packs: Reducing Sizes for Health?

Potential impact of reducing cigarette pack sizes on health and consumption
Featured on

In the future, reducing cigarette pack sizes to 20 might be a potential strategy for effective tobacco control. Countries with strong anti-smoking sentiments favor smaller cigarette packs as they are perceived to encourage lower consumption among smokers.

But what could be the broader implications of this approach?

Impact on Consumption

Research suggests a correlation between larger pack sizes and higher cigarette consumption among smokers. Therefore, reducing the average number of cigarettes smoked per day could lead to a decline in smoking prevalence over time, resulting in smokers smoking fewer cigarettes and ultimately consuming fewer cigarettes.

This strategy could potentially play a significant role in global efforts to reduce the health risks associated with smoking.

Regulatory Considerations

Government efforts to curb tobacco consumption often drive regulatory considerations for cigarette pack size. By limiting pack sizes, governments can prevent the potential for larger packs to encourage more frequent smoking and make quitting harder.

With new cigarette packaging and labelling regulations coming into effect in various countries, the future of cigarette pack sizes will undoubtedly continue to evolve.


In summary, cigarette pack sizes are a fascinating blend of industry tradition, consumer preferences, marketing strategies, and regulations. From the standard 20-cigarette pack to alternative sizes and the practice of rolling your own, the world of cigarette packs is as diverse as it is intriguing. As we look to the future, we can anticipate further changes, driven by evolving regulations and health considerations. This journey through the world of cigarette packs underscores the intricate dynamics at play in the tobacco industry and the ongoing efforts to mitigate its health impacts.

Frequently Asked Questions

How many cigarettes in a pack in Canada?

In Canada, packs of cigarettes typically contain 25 cigarettes, although packs with 20 cigarettes are also common. Different countries may adjust the number of cigarettes in a pack in response to changes in cigarette tax.

How much is a pack of 25 cigarettes in Canada?

In Canada, a pack of 25 cigarettes typically costs between $11 and $16, depending on the brand and province. 

Why are there 20 cigarettes in a pack?

The 20-cigarette pack became standard due to reasons such as cost and affordability in the early 20th century, as it was considered a reasonable quantity for most consumers. This standard was also influenced by tobacco control legislation in many countries.

What are some alternative pack sizes to the standard 20-cigarette pack?

Alternative pack sizes to the standard 20-cigarette pack include 5, 10, 25, and 30-cigarette packs, catering to different consumer needs.

Why is packaging important in tobacco marketing?

Packaging is important in tobacco marketing because it serves as the primary means of communication between manufacturers and consumers, influencing brand identity and purchasing decisions.